Branding with heart

HenderCare, a leading provider of healthcare in nursing, disability support and allied health services Australia-wide came to us for a complete refresh of their brand identity and communications. Our starting point was the Heart; the unifying theme of the HenderCare mission, representing commitment to the delivery of their value propositions.

Brand Strategy, Brand Refresh, Advertising, Website Design, Print Collateral, Environmental Signage

The identity’s graphic language was inspired by fabric patterns. The geometric grid used to construct the heart symbol became the underlying base for a dynamic visual identity, conveying further messages of diversity, networking and organisation.

The goal was simple—make it accessible, memorable and professional. To offset the strong graphic forms, we employed a 'human' colour palette resulting in a cohesive suite of materials that blends maturity with vitality.

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Built for Purpose.