Murray River Lakes & Coorong
The Pelican Brief

Murray River Lakes & Coorong Tourism enjoys promoting 4 pristine regions that make up the South Australian Murray River contingent, as well as hundreds of attractions, accommodation venues and events available to visitors and locals.

User Experience, User Interface, Website Design, Content Strategy


The goal was an online tour guide. Users can journey through the regions, explore the destinations and are channeled to individual business listings for direct contact and conversion. Using the Australian Tourism Data Warehouse (ATDW), the site became a seamless, super-directory.

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Built for Purpose.